No focused landing page
Paid visitors arrive on a general homepage that does not match the advert.
Ads & Lead Generation
Advertising setup connected to a clear landing page and enquiry path
We prepare and launch a focused Google or Meta campaign with the targeting, advert structure, landing page and tracking needed to start collecting useful data.
Problems solved
Avoid launching ads into a weak enquiry system
Missing tracking
Clicks are purchased without reliable form, call or booking measurement.
Unclear campaign structure
Services, locations and audiences are mixed together, making results difficult to interpret.
Solution
The essentials for a controlled first campaign
Choose Google Ads or Meta Ads for the initial setup.
- Campaign objective and account structure.
- Initial keyword, audience or location targeting.
- Advert copy and creative guidance using approved business claims.
- One focused landing page or review of an existing page.
- GA4 and platform conversion tracking checks.
- Launch handover with budget and monitoring guidance.
Benefits
Launch with clearer decisions and measurable actions
Focused traffic
Targeting is organised around a defined service, location and audience rather than broad, mixed campaigns.
Consistent message
The advert and landing page use the same offer and next step, reducing confusion after the click.
Useful measurement
Conversion actions are checked before launch so enquiries can be separated from ordinary page visits.
Use cases
Suitable first campaigns for service businesses
Local service leads
Use Google Search to reach people actively looking for a specific service in an agreed area.
New offer test
Build a focused landing page and small campaign to test demand before expanding the budget.
Consultation bookings
Connect adverts to a qualification page and calendar route for higher-value services.
Remarketing preparation
Set up the required tracking and audience foundations for a later remarketing campaign.
How it works
A clear, founder-led delivery process
Assess
Review the offer, audience, budget and current website.
Prepare
Build the campaign structure, adverts and landing path.
Track
Configure measurable enquiry actions before launch.
Launch
Publish the campaign and provide a clear handover.
Important scope
Advertising performance depends on the market and budget
The service covers initial setup and launch. Ad spend is paid directly to Google or Meta. Ongoing optimisation, reporting and creative production require a separate agreement.
Any additional work is itemised before the project begins, so the scope and ongoing costs remain clear.
FAQ
Questions about ads & lead generation
Do you manage campaigns every month?
This offer covers setup and launch only. Ongoing optimisation or reporting can be scoped separately after the initial campaign has useful data.
Is ad spend included in the £399 price?
No. Advertising spend is paid directly to Google or Meta and should be agreed before the campaign is built.
Can you guarantee leads?
No. Lead volume and cost depend on the offer, market, budget, competition and website experience. The setup is designed to create a controlled test, not a guaranteed outcome.
Do I need a landing page?
Usually. A focused landing page gives the advert a consistent message and measurable next step. We can build one or review a suitable existing page.
Check whether paid advertising is the right next step
Book a free strategy call before committing ad spend to a campaign or landing page.